Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies (Routledge Research in Design Studies)
Product details
| Management number | 232030457 | Release Date | 2026/06/18 | List Price | $21.38 | Model Number | 232030457 | ||
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This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing. Read more
| ASIN | B08L6XDR43 |
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| XRay | Not Enabled |
| Format | Print Replica |
| ISBN13 | 978-1000259681 |
| Edition | 1st |
| Language | English |
| File size | 8.6 MB |
| Page Flip | Not Enabled |
| Publisher | Routledge |
| Word Wise | Not Enabled |
| Print length | 210 pages |
| Accessibility | Learn more |
| Part of series | Routledge Research in Design Studies |
| Publication date | November 22, 2020 |
| Enhanced typesetting | Not Enabled |
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